September 17, 2021

Moka Bellaire

The Fashion & Shopping Universe

A Attractiveness Lover’s Tutorial to Oakland

2 min read

Prolonged-revered for its record of grassroots activism, Oakland is property to a various neighborhood that appreciates the excellent outdoors as properly as superior food items and a thoughtfully curated collection of art. Manner trailblazers hailing from the Northern California metropolis contain rappers Kamaiyah, MC Hammer, and R&B team En Vogue.

“Authenticity, boldness, and splendor that radiates from the inside out,” is how Diishan Imira describes the city’s unique characteristics. The founder and CEO of wig and hair extension brand Mayvenn, Imira decided to build the startup’s headquarters in his hometown for all those causes. “There’s no location like Oakland. The way we specific ourselves generally leaves me in awe and reminds me of what a distinctive area we arrive from.”

No matter if you’ve been living in the Bay Space all your existence or are passing by, some spots are a will have to-see for any attractiveness fanatic looking to deal with themselves. When significantly from thorough, contemplate this your starting up tutorial to elegance in Oakland. 

The Magnificence Supply 

Courtesy of Trevin Alonzo
Courtesy of Essence Elegance Supply

Irrespective of African-Us citizens accounting for almost 90% of in general invest in the ethnic hair and natural beauty aids categories as reported by a 2019 Nielsen research, few have been capable to safe possession of elegance supplies which many females and guys count on for their protecting styles and grooming requires. 

Abdirahman Jama Mohamed opened Essence Magnificence Source in 1987 on E18th road, just a couple blocks walking length from Lake Merritt. Just after immigrating from Somalia and completing his BA in accounting in San Francisco Point out University, Mohamed saw an prospect to not only make a dwelling for his relatives but to generate a community business that would serve as a 1-halt shop for residents on the lookout to inventory up on beauty products and solutions even though receiving tips from anyone who was deeply passionate about catering to the demands of afro-hair textures.

Considering that Mohamed’s passing, his wife Zahra Alsomali took above the shop and proceeds to operate the only Black and girls-owned elegance provide in Oakland. “The group has always demonstrated their assist for us and we do the similar which is why we are nonetheless listed here just after all these years,” suggests their son Abdeik Jama, who now oversees the store’s social media. “We’ve survived the Walmarts, recessions, Amazon and gentrification all due to the fact of the assistance of community and God.” Very best-sellers incorporate shea butter, black soap, and Sheba Locks hair pomade. Wanting ahead, the retailer has options to expand into e-commerce, with a target on spotlighting Black-owned items.

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