May 26, 2022

Moka Bellaire


Beauty Hive Attractiveness Offer opens place in downtown South Bend

3 min read

This story was at first printed May possibly 5, 2021 in the South Bend Tribune.

Willie Dearing was drained of the beauty provide store options in the location. For a long time, she found that the personable touch that she and other Black women of all ages required when purchasing for wigs and hair goods was just not there.

“They have every thing you would want to look for in a natural beauty provide retail outlet, but they have no personalized being familiar with of what they are providing,” Dearing claimed. “The men and women who individual the hair shops or promote wigs to Black women, they have cosmetics and matters that women put on, but they are all adult males.”

So she began to converse with family and buddies about whether they would assistance a small business owned and operated by a Black girl and claimed she bought an overwhelmingly good response. As a lady in her early 60s, she mentioned she has previously had a job and is now attending Indiana College South Bend and using poetry lessons. But this appeared to be a new experience and one she more and more fell in really like with.

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