This story was at first printed May possibly 5, 2021 in the South Bend Tribune.
Willie Dearing was drained of the beauty provide store options in the location. For a long time, she found that the personable touch that she and other Black women of all ages required when purchasing for wigs and hair goods was just not there.
“They have every thing you would want to look for in a natural beauty provide retail outlet, but they have no personalized being familiar with of what they are providing,” Dearing claimed. “The men and women who individual the hair shops or promote wigs to Black women, they have cosmetics and matters that women put on, but they are all adult males.”
So she began to converse with family and buddies about whether they would assistance a small business owned and operated by a Black girl and claimed she bought an overwhelmingly good response. As a lady in her early 60s, she mentioned she has previously had a job and is now attending Indiana College South Bend and using poetry lessons. But this appeared to be a new experience and one she more and more fell in really like with.
“The thought just confused me and kept coming to me that ‘you want to open up a splendor offer retailer,’” she said.
Dearing will host a grand opening for Elegance Hive Attractiveness Supply at 217 S. Michigan St. in downtown South Bend this Saturday. Her store, total with a range of wigs and hair solutions, will be in the identical developing as The Pigeon and The Hen Pottery, but will be found on the next ground of the making. Shoppers will have to navigate by means of hallways and upstairs to locate the modest retail rooms, and Dearing admits it is a little bit of an inconvenience, but she has signs directing targeted traffic.
“Hopefully, I’ll be listed here a calendar year or two and then I can get my personal storefront,” she reported.
Within a single home are neatly stacked and organized hair goods, such as moisturizing shampoos, conditioner, braiding gels and hairspray. Upcoming doorway are a wide variety of wigs that change in coloration, texture, size and styling.
To make certain prospects get the ideal wig and proper practical experience, Dearing explained, she starts by inquiring them what they are searching for in a wig and how they like to design their hair. The extra descriptive, the superior. Dearing explained she’ll be able to accommodate a selection of choices various from conventional fashion to lace entrance wigs with selling prices ranging from about $20 to $60.
“I’m only going to have the greatest ones,” she claimed.
Dearing stated she will also aid customers by educating them how to treatment for their wigs and will install and form if will need be. With a vanity household furniture piece situated in her workplace, Dearing stated, she can deliver the entire services of slicing it, shaping it and “getting them prepared.”
Elegance Hive Magnificence Supply will be open up Wednesdays and Thursdays from 10 a.m. to 6 p.m. and Fridays and Saturdays from 10 a.m. to 7 p.m.
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