May 7, 2021

Moka Bellaire

The Fashion & Shopping Universe

Cornell Vogue Collective and Thread Journal Marketing campaign Tackles Mental Wellness in Fashion Industry

3 min read

From The Satan Wears Prada to America’s Following Leading Design, well-known media normally portrays the fashion marketplace in a adverse and cutthroat light-weight. But a new collaboration between Cornell Trend Collective and Thread Magazine is hard this stereotype with a garments campaign titled Debunk The Tortured Artist Fantasy

Style style and design administration majors Caitlyn Park ’22 and Sophie Wang ’21 introduced the campaign April 1 with the opening of their on the web keep. Wang is the president of CFC, the pupil-operate business that holds a style display every spring, when Park is the president of Thread Journal, the pupil-run publication that highlights trend, life-style and art, as very well as the vice president of graphics for CFC. 

The campaign’s mission is to struggle versus the plan of the “tortured artist” that romanticizes poor psychological health as a catalyst for creativity. By encouraging a emphasis on mental wellbeing and artwork, the campaign hopes to redirect the narrative away from the stereotype. The campaign is selling apparel that will go towards the nonprofit organization Twentytwenty Arts, which will work to challenge stigma all around psychological wellness, homelessness and dependancy.     

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