August 17, 2022

Moka Bellaire


Cosmetics Business reveals 5 strategies that personalisation is switching the splendor business

2 min read

As customers admit that one measurement won’t in good shape all, personalisation is obtaining a transformative effect in splendor, from product to shopper retention

Report introduction: At a glance

What’s in this report?


Top rated 5 traits:

1. Propose & keep

2. Made for males

3. The omnichannel prospect

4. Track & tweak

5. Reaching accessibility

Country highlights


Key issues tackled

Celebrating individuality is at the coronary heart of the splendor sector currently. By selling variety, inclusivity and equality, and by focusing on the thought of self-expression, brand names are resonating with buyers as they amplify the ‘personal’ in own care.

Getting laser-focused on catering to consumers’ unique requires, it is unsurprising that personalisation has gripped the magnificence market on many concentrations.

“Beauty personalisation continues to gain momentum as customers, ever more educated on their magnificence desires, accept that 1 size does not match all,” claims Mylan Nguyen, guide at Euromonitor Intercontinental.

“The developing buyer demand for natural beauty methods suited to their specific personal demands interprets into a myriad of new merchandise and services from manufacturers, ranging from mass customisation to hyper-personalisation.”

“Beauty personalisation continues to achieve momentum as customers, ever more educated on their beauty requirements, admit that a person size does not match all”&#13
Mylan Nguyen, Marketing consultant, Euromonitor International

Zahir Dossa, co-founder and CEO of Perform of Attractiveness, states that natural beauty has usually anchored around ingredient stories or brand personalities.

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