May 26, 2022

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Function of Elegance Announces $150 Million Strategic Financial investment from L Catterton to Accelerate Development

4 min read

NEW YORK and GREENWICH, Conn., Dec. 2, 2020 /PRNewswire/ — Function of Beauty (the “Enterprise”), a leading creator of customizable hair, skin, and body care items, these days declared that it has acquired a $150 million strategic minority investment from L Catterton, the greatest and most world wide shopper-centered private fairness business in the environment. CircleUp and GGV also reinvested in the course of this spherical. The investment decision will accelerate the Company’s item growth, assist its ongoing throughout the world growth, and establish upon its previously field-primary custom-made production abilities.

Perform of Magnificence was started in 2015 by CEO Zahir Dossa, COO Joshua Maciejewski, and CSO Hien Kaplan, with the objective of bringing the gains of customization to a wide viewers, not only a privileged several. They took a problem-option solution, making use of every co-founder’s one of a kind skillset. Dossa and Kaplan created the initially proprietary quiz in the market, defining which ingredients and formulations would meet every customer’s distinctive aims, and Maciejewski designed the 1st-of-its-form personalized production process to fill each individual purchase. Purpose of Natural beauty is a real global chief, now marketing its merchandise in 45 marketplaces. Throughout its 3 spots, Purpose of Natural beauty employs far more than 400 people today.

In July 2020, Functionality of Elegance launched customizable human body products (system lotion and entire body wash) and promptly adopted in October 2020 with customizable skin treatment products (cleanser, serum, moisturizer). These new types were adopted a lot quicker by Perform of Beauty’s client foundation than any other item innovation to date and are presently between the greatest-rated products the Business offers.

Perform of Beauty’s Co-Founders explained: “In the past 5 yrs, the brand name has viewed phenomenal expansion and this investment decision from L Catterton will even further gas our ongoing growth. We are excited to spouse with a demonstrated investor in some of the world’s foremost client brand names to comprehend the quite a few development alternatives ahead. Intercontinental enlargement beyond our present 45 markets will keep on to be a essential priority, together with the pursuit of new avenues for progress within just the U.S. as we introduce far more shoppers to the positive aspects of customization.”

“Operate of Magnificence has cracked the code of mass customization and is poised to redefine the natural beauty landscape,” claimed Avik Pramanik, a Lover of L Catterton’s Flagship Buyout Fund. “We are delighted to associate with Zahir, Joshua, Hien, and the Company’s passionate staff to expand the manufacturer. With each other, we glance ahead to deploying an even more aggressive growth promoting tactic in domestic and global marketplaces even though fostering breakthrough product innovation in haircare, skincare, and extra.”

L Catterton has important expertise investing globally in differentiated consumer brands such as all those in the magnificence and skincare area. Existing and past investments contain The Truthful Firm, Elemis, Bliss, Il Makiage, Frederic Fekkai, Nutrafol, and Tula.

Goldman Sachs & Co. acted as financial advisor and Cooley LLP acted as authorized advisor to Operate of Splendor. Gibson, Dunn & Crutcher LLP acted as authorized advisor to L Catterton. The transaction, which is subject matter to customary closing situations, is anticipated to near in fourth quarter 2020.

About Perform of Beauty:
Function of Splendor is the world leader in customizable beauty, with hair, skin, and system care merchandise created for you (and only you). Launched by a desire workforce of globe-course MIT engineers, beauty experts, and developers, every single item is separately formulated using the hottest science and engineering to help ensure that your formulation are each bit as special as you. There are basically trillions of possible formulations, and 1 new custom self-treatment ritual for you, only.

Function of Magnificence was founded in 2015, and when they launched in 2016, they quickly recognized that the only way to develop customizable splendor products at scale was to find a thoroughly operational output facility that fit their needs. The difficulty? That facility failed to exist. Tasked with a seemingly unattainable obstacle, they determined to do a thing a minor diverse for a new begin-up: they went forward and designed their personal condition-of-the-art factories from the ground up. The workforce created a genuinely to start with-of-its-variety facility in Pennsylvania, wherever all of the filling products was intended, constructed, and coded in-home. To this working day, there is absolutely nothing comparable any where else in the globe.

For far more information and facts, visit

About L Catterton:
With around $20 billion of equity capital throughout seven fund techniques in 17 places of work globally, L Catterton is the largest and most international purchaser-centered private equity business in the entire world. L Catterton’s crew of practically 200 financial commitment and operating professionals partners with administration groups close to the environment to put into practice strategic options to foster advancement, leveraging deep group insight, operational excellence, and a wide partnership community. Because 1989, the agency has designed in excess of 200 investments in leading shopper models. For additional information and facts about L Catterton, make sure you visit

Media Contacts:

Operate of Magnificence
Becca Erdman / Sloane Wimberly
[email protected]
[email protected]

L Catterton
Andi Rose / Kate Thompson
Joele Frank, Wilkinson Brimmer Katcher

Resource Operate of Beauty

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