August 17, 2022

Moka Bellaire


Functionality of Elegance Acquires Personalized Skincare Manufacturer Atolla

3 min read

Operate of Magnificence has obtained Atolla, a personalised skincare corporation with a patented at-household skincare exam and a facts-pushed merchandise suggestion procedure that aids tell tailored formulations and regimens around time.

WHO: Atolla is a skincare process started in 2018 by then MIT graduate scholar Meghan Maupin and leading dermatologist Dr. Ranella Hirsch. Atolla takes advantage of equipment finding out to produce very simple custom routines even though also giving digital advice to assist vibrant and nutritious pores and skin. Their patented MIT-made pores and skin evaluation identifies the correct percentage and blend of ingredients for each individual user”s one of a kind desires and creates their optimized skincare procedure.

Perform of Attractiveness was launched in 2015 by CEO Zahir Dossa, COO Joshua Maciejewski, and CSO Hien Kaplan with the goal of bringing the advantages of customization to a broad audience. They took a issue-option solution, utilizing just about every co-founder’s one of a kind ability established to build a vertically built-in tailor made manufacturing program to produce customizable magnificence goods at scale.

WHY: Equally corporations were being started by MIT graduates and share a popular eyesight to revolutionize attractiveness through customization and details science. The acquisition will further Function of Beauty’s skincare giving by combining the companies’ complementary strengths.

IN THEIR Very own Terms: “Six decades ago, we introduced the initially direct-to-client individualized beauty solutions with custom made haircare, which continues to be the most advanced presenting of tailored haircare to date on the market. With the acquisition of Atolla, Function of Beauty now has the potential to give the world’s most sophisticated skincare system—one that is really individualized to each individual single consumer through the blend of our groundbreaking manufacturing systems and Atolla’s patented skincare program,” said Purpose of Splendor co-founder and CEO, Zahir Dossa. “Function of Magnificence is striving to revolutionize the attractiveness sector by earning personalization the new norm, and this is a person move even further to make that vision a truth.”

“They’ve bought a ideal-in-class information-science motor,” Dossa stated. “Plus, they have obtained this patented skin care procedure, which can make it even much easier to have a conversation and ongoing connection with prospects. With this acquisition, we get to have the most superior pores and skin care featuring the world’s at any time recognized. That was much too tempting to go up on.”

“We’ve normally been on a mission to change the mass skincare product,” stated Atolla co-founder and CEO Meg Maupin. “Now a lot more than ever, the elegance purchaser is wanting for a schedule they can depend on, so we developed a distinctive skincare method that is equally simple and powerfully successful. With the amazing achieve and abilities of Operate of Beauty, our patented know-how can quickly develop, and we are absolutely thrilled to be shifting forward with each other.”


  • Atolla and Function of Elegance will make certain a easy and transparent transition for all clients, with a renewed and improved tailor made skincare presenting to start in Q1 2022.
  • All 7 Atolla personnel will sign up for Functionality of Attractiveness.
  • Atolla shut a $2.5 million seed spherical led by Lyra Expansion Companions in July 2020 and secured a $1.5 million tranche of pre-seed funding in 2019.
  • In December 2020, Functionality of Splendor elevated a $150 million strategic minority financial commitment from L Catterton CircleUp and GGV also reinvested through this spherical. This round brought the overall lifted by the organization to $162 million. The business was explained to be in search of a $1 billion valuation and have about $100 million in product sales at the time of the financial commitment.
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