International trend bible Harper’s Bazaar is set to be relaunched into the Australian marketplace as US media big Hearst groups up with a new and considerably more compact companion to have the glossy again on area news-stands by September.
Right after getting unceremoniously dumped by its previous Australian partner, the German-primarily based Bauer media a year ago, Hearst Magazines Worldwide has partnered with Switzer Media, a small customized-publishing outfit that also provides the cult style magazine Russh in a joint enterprise.
The debut difficulty of Harper’s Bazaar Australia, a distinctive collector’s edition, will be on sale in September.
Introduced in Australia throughout the early 1980s by the Fairfax team, the title was relaunched in 1998 by the Packer family’s Australian Consolidated Press group and released for approximately two many years. Harper’s Bazaar Australia recognized a marketplace-top posture and loyal readership in Australia and New Zealand.
In July 2020, it grew to become a sufferer of the shrinking print media enterprise in Australia as Bauer fought to salvage its $500 million loss-making expenditure in Australian journals when it bought ACP from the Packers in 2012.
Bauer marketed out of the small business months later on, when Hearst has been active trying to secure a new nearby husband or wife to realise its ambitions for the historic substantial-stop trend title.
When essential editorial positions have not however been discovered, it is recognized the magazine’s most latest editor-in-main, Eugenie Kelly, is likely to be reinstalled.
Maureen Jordan, Switzer Media publisher, will lead profits, advertising and brand name approach for Harper’s Bazaar Australia.