May 26, 2022

Moka Bellaire


HKTDC International Sourcing Present: Manner market authorities expose write-up-pandemic moves

7 min read

Renowned brand names identify untapped small business opportunity

HONG KONG, Apr 12, 2021 – (ACN Newswire) – As the manner world carries on to respond to the effect of the pandemic, a new paradigm is emerging within the industry. The HKTDC Worldwide Sourcing Exhibit | On the internet hosted a few trend-similar webinars very last month, with field professionals revealing the improvements and options that the pandemic has brought to the manner arena.

At “The Best Storm: Long run-Proofing Your Manner Enterprise” webinar, Harvey Mok, Senior Vice President, Business enterprise Enhancement at CASETiFY, shared insights into the on-line-and-offline buying experience and retail tendencies.
Edwin Keh, CEO of the Hong Kong Investigate Institute at Textiles and Attire (HKRITA), showcased an progressive garments material.
Market specialists such as Michael Leow, Asia/Pacific Gross sales & Marketing Head at Style Snoops, Matthew Olivier-Lovett, Director of Retail at Omnilytics, and Jaana Jatyri, CEO at Trendstop, shared the most current trend forecasts at “The Visionary Fashion Traits: Lifestyle and Retail” webinar.

Grow item classes and improve on-line product sales

In the webinar titled “The Best Storm: Long term-Proofing Your Fashion Company”, Michael Ho, Promoting & Model Partnerships Supervisor at ZALORA, described 2020 as a year of enlargement. Thanks to more manufacturers environment up shopfronts on ZALORA, the merchandise categories carried by the system expanded from manner to luxury, splendor and way of life. Mr Ho explained that with consumers not able to travel for the duration of the pandemic, product sales at numerous of the physical outlets of world-wide makes have plummeted. This prompted the brands to glance for new product sales channels, with ZALORA becoming an attractive preference. For ZALORA, this enhancement not only enabled it to include the losses in manner revenue, it also boosted consumers’ average purchase frequency from 3 instances a 12 months to 3.3 times a yr. According to the firm’s Q4 2020 figures, income on ZALORA’s Hong Kong system grew 60{9670350b45c49ee3dc8792284767a5b4ffafe0cfe03225e3eb632463a44db818}, with additional expansion anticipated in 2021.

Final year, CASETiFY, a manufacturer regarded for its smartphone scenarios and tech add-ons, opened 5 actual physical retailers in Hong Kong in spite of the adverse economic situations and obtained remarkable sales. “When there is a need to have in the current market, we deal with it,” mentioned Harvey Mok, Senior Vice President of Business enterprise Progress at CASETiFY, including that the brand unveiled a UV sanitiser for smartphones and reusable cotton encounter masks in 2020 to address customers’ security issues.

The organization also observed that while Hong Kong’s people ended up searching on line, they however skipped travelling and going to physical merchants. Appropriately, CASETiFY made available experiential purchases at its shops, decorating each individual one particular differently to offer a unique consumer encounter. Shoppers can try out out different smartphone situations and get in-shop or online. Mr Mok believed this “attempt offline, get on-line” product will carry on after the pandemic and that the two income versions can complement each and every other. “A lot of people in Hong Kong are hesitant about paying HK$400 on a smartphone situation. But once they check out our circumstance in a retailer, they will be persuaded of its benefit around a HK$40 circumstance.” This, he claimed, will immediately enhance their motivation to invest in.

Progressive clothes elements give sustainability raise

Talking during the webinar “What is In for Manner: Sustainability is the New Standard?”, Edwin Keh, CEO of the Hong Kong Exploration Institute of Textiles and Clothing (HKRITA), pointed out that the pandemic has changed the sentiment of a lot of business practitioners and buyers. They have gone from focusing purely on aesthetics to emphasising comfort and ease and basic safety, and have also become far more discerning about the materials made use of and the producing course of action employed. In the face of the pandemic and the world’s mounting environmental troubles, people are collaborating much more in building methods, which is valuable to companies conducting analysis and enhancement (R&D) on various products.

Mr Keh brought alongside some of the resources created by HKRITA to illustrate how elements R&D can address the requires of the two the marketplace and modern society. He showed 1 product that can absorb carbon dioxide from the ambient environment, and a further created from publish-consumer waste that feels like cotton to the contact. When requested if only substantial providers can manage the assets to innovate, he mentioned that organisations of all sizes can all play a position in tackling the obstacle of sustainability. “A great deal of improvements are coming from tiny start-ups that have wonderful ideas. There is nothing completely wrong with getting compact, but 1 must make confident that the innovation can be adapted to the marketplace,” Mr Keh mentioned.

International vogue retailer H&M is striving to direct the fashion business into a circular economy. Malin Lundahl, Sustainability Supervisor of H&M Higher China, mentioned that with the continued expansion of the world wide inhabitants, H&M ought to turn out to be 100{9670350b45c49ee3dc8792284767a5b4ffafe0cfe03225e3eb632463a44db818} circular if it is to sustain its accomplishment. Presently, most outfits end up in the landfill. H&M needs to adjust this by turning products that have reached the end of their life into means for something new. The corporation encourages clients to provide employed apparel to their suppliers, and H&M will acquire treatment of collection and recycling.

For illustration, 20{9670350b45c49ee3dc8792284767a5b4ffafe0cfe03225e3eb632463a44db818} of the denims the brand makes are produced from recycled cotton. This will save 1,000 litres of drinking water for every pair of denims through generation, lowering the influence on the setting. The merchandise are also fitted with environmentally friendly cling tags that exhibit the resources applied in the products and solutions. Ms Lundahl described that the company’s goal is to have interaction buyers and invite them to lead to sustainability as they shop. H&M has also created a materials termed Desserto, which is built from cactus and can be applied as a vegan choice to leather-based. “Our purpose is to use only recycled or sustainably sourced supplies by 2030, and we handed the midway level in 2019 when we attained 57{9670350b45c49ee3dc8792284767a5b4ffafe0cfe03225e3eb632463a44db818},” she claimed.

2022 trends: minimalistic and calming

Lots of folks professional separation and reduction in 2020, which will have a direct impact on foreseeable future trends. Talking at the webinar “The Visionary Style Traits: Life-style and Retail”, Michael Leow, Asia/Pacific Gross sales & Promoting Head at craze forecaster Manner Snoops, explained the four essential trends they recognized for Spring/Summer 2022 are all associated to the restoration of humanity and morality.

The initial concept is “Vital”. As nations around the world went into lockdown, persons went as a result of separation and craved intimacy, meaningful associations and protection. Buyers are now shifting in the direction of a simplicity of option and a quest in direction of “fewer but better”. The second concept is “Nourish”. In addition to well being, shoppers cherish the well-staying of their thoughts and soul. For that reason, there wants to be extra human-centred layouts with relaxing colors that serene the senses without becoming too sweet. The 3rd concept is “Liberate”, reflecting people’s desire to be totally free of pandemic-induced restrictions. Appropriately, models must deliver tools that proactively empower customers to lead to social and inventive problems. This qualified prospects to the final theme of “Rebirth”. With people getting to be ever more involved for the atmosphere, brands will have to have to reveal their dedication to concerns these as sustainability and truthful trade.

Trendstop, a pattern and buyer style forecasting agency, predicted that 50{9670350b45c49ee3dc8792284767a5b4ffafe0cfe03225e3eb632463a44db818} of vogue organizations and employment might be gone in the upcoming 5 many years. Jaana Jatyri, Trendstop’s CEO, remarked that just after the pandemic, “possessing a good brand does not ensure achievement. The item need to be ideal and match the preferences of people.” Ms Jatyri cited the case in point of a renowned brand that unveiled a outfits item with a star pattern. The top quality was excellent, but the item did not sell. A basic search on Trendstop’s on the net system showed that the final time a star sample trended was five several years ago, which discussed why the product or service did not grow to be preferred.

She recommended that trend suppliers use trend knowledge to comprehend the colours, prints and graphics, elements, shapes and detailing that are coming into fashion. “This way, all people can generate only things that customers will want to buy and not squander time, dollars or sources on creating merchandise that are not going to sell. This is also better for the world and can prevent unwelcome merchandise ending up in the landfill or acquiring to be burned.”

The Global Sourcing Demonstrate | On line hosted a complete of 17 webinars with a lot more than 60 marketplace luminaries invited to share their insights and strategies. All the webinars are accessible for replaying now at the fair web page:

Internet sites:
International Sourcing Exhibit:
Intelligence Hub:
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About the HKTDC

The Hong Kong Trade Enhancement Council (HKTDC) is a statutory overall body established in 1966 to market, guide and build Hong Kong’s trade. With 50 places of work globally, which include 13 in Mainland China, the HKTDC encourages Hong Kong as a two-way worldwide financial investment and business enterprise hub. The HKTDC organises worldwide exhibitions, conferences and small business missions to produce small business possibilities for companies, especially SMEs, in the mainland and global markets. The HKTDC also presents up-to-date marketplace insights and item information and facts via trade publications, investigate stories and digital news channels. For additional facts, be sure to go to: Adhere to us on Twitter @hktdc and LinkedIn.

Media enquiries
Be sure to speak to the HKTDC’s Communications & Public Affairs Department:
Janet Chan, Tel: +852 2584 4369, E-mail: [email protected]
Agnes Wat, Tel: +852 2584 4554, E-mail: [email protected]

Supply: HKTDC

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