May 7, 2021

Moka Bellaire

The Fashion & Shopping Universe

Ipsy, E.l.f. Cosmetics and Dove are Glossy Splendor Awards finalists

4 min read

A calendar year right after Shiny held its inaugural Attractiveness Awards to honor the category’s innovators and challengers, the sector has moved even even further absent from the notion that a singular seem defines beauty. 

Rather, beauty brand names are picking out to use their promoting campaigns to address societal pressures felt by all.  

With that in brain, this year’s finalists for the 2nd once-a-year Glossy Beauty Awards have executed shopper engagement tactics that are not only inventive, but also inclusive and socially aware. They have advocated for the acceptance and love of pure hair, promoted the concept that goods operate finest with self-enjoy, and made a collective energy to get to Gen-Z customers on the net. 

For example, cosmetics membership assistance Ipsy is a finalist in various categories, which include Finest Electronic Occasion Sequence. The model held a weeklong digital celebration on its social channels that offered musical performances and neighborhood-led make-up tutorials, all whilst boosting revenue for the American Nurses Basis. The model is also nominated for Greatest Use of TikTok and Most effective Influencer Partnership, the latter highlighted by a humorous Instagram struggle between Khloé Kardashian and Merchandise Magnificence founder Addison Rae.

E.l.f Cosmetics is up for Very best Use of TikTok, as effectively, as it carries on to evolve the way it reaches customers by means of the video-sharing platform. After getting to be the 1st brand to generate initial tunes for TikTok, E.l.f. adopted the achievement by debuting the to start with TikTok-native fact present, “Eyes. Lips. Renowned.” — the celebration attracted 3,000 entrants. The tech-savvy corporation is also nominated for Ideal Multi-Platform Marketing campaign, Ideal Use of an Rising Electronic Platform, Ideal Use of Technology (with Tinuiti) and Beauty Manufacturer of the 12 months. 

Dove is nominated two times for Best Digital Event Sequence. A yr following California turned the very first condition to move the Crown Act — a law prohibiting race-primarily based hair discrimination — the skin-treatment model worked with the Crown Coalition to develop Countrywide Crown Day on July 3, 2020. The celebration promoted an online petition that developed awareness for the regulation as a sizeable step in preventing systemic racism. In addition, Dove worked with sister models Suave and Shea Moisture on a virtual occasion that available conversations and tutorials about organic hair, which helped assist the stylist community throughout lockdown. The model is also nominated for Greatest Use of Video for the Dove Self-Esteem Task collection, generated in partnership with Lena Waithe. 

On June 17, winners of this year’s Glossy Beauty and Shiny Trend Awards will be uncovered via the 2021 Shiny Awards, introduced by Gorgias. Sign up here to join the announcement.

See the full list of finalists underneath:

Ideal Influencer Partnership
SoPost and DSquared2
Critical Proteins
Ipsy – Greatest “Make-Off” Problem
Johnson & Johnson, IMA and MediaMonks – #CareWithPride
Sally Attractiveness

Most effective Purchaser Collaboration
Venus Pores and skin Biotech Co.
Volition Natural beauty
Indigenous – Plastic Totally free Deodorant

Greatest Brand name Collaboration
Venus Pores and skin Taiwan
Beekman 1802 and Schitt’s Creek
Therabody and (Pink)
Tatcha and Animal Crossing – Tatchaland Island Start
Laura Geller Attractiveness – Magnificence-n-Broadway
Billion Dollar Boy and Shiseido Fragrances – K by Dolce&Gabbana Eau de Parfum

Ideal Digital Function Series 
Dove – National Crown Day
Olive & June – Mani Bootcamp
Dove, Suave and Shea Humidity – Clean Working day Live
Madison Reed and Compact Ladies PR – Hair Shade Dwelling Celebration
Ipsy – IPSY Dwell: Coming Together, While We’re Aside
Coty Inc.’s philosophy – Self Treatment Cinema Nights

Very best Use of SMS
Peace Out Skincare
Attentive and Supergoop!
Attentive and Bliss

Greatest Use of TikTok
Eos Products – #AwesomeEggHunt
Kaja Elegance
E.l.f. Cosmetics and Movers+Shakers
The Inkey List
NYX Experienced Makeup – #ButterGlossPop Obstacle

Best Use of Instagram
Highlight Oral Treatment
Kaleidoscope Hair Merchandise
MyKirei by KAO – Furoshiki Experience Mask Marketing campaign
Galderma Aesthetics – Lask Phone Sequence
Olive & June – Mani Bootcamp

Ideal Use of Video clip
Bevel – Created for Kings
Beautycounter – Transparency: The Reality About Mica
Paula’s Choice Skincare
Joyful Dance – CBD Skincare Start
Dove – Girls Room Video clip Collection
Much too Confronted – Experience the Electric power of Improved Than Sex

Very best Use of Customization
Pure Culture Elegance
Yves Saint Laurent Beauté – Rouge Sur Mesure
Functionality of Natural beauty

Ideal Multi-System Marketing campaign
Maybelline New York – Courageous Alongside one another
SheaMoisture and BBDO NY
E.l.f. Cosmetics and Tinuiti – Spotify Album
Tula Skincare
NuFACE – Break the Ice Holiday break Campaign
SoPost and LaMer

Best Merchandise, Category or Sub-Brand name Start Campaign
Alo Yoga – Alo Glow Procedure
The Nue Co.
Blue Wheel and Bliss – Distinct Genius
Hum Nutrition – Private Occasion
AURA Personalised Hair Treatment
Much too Confronted – Born This Way Normal Nudes Eye Shadow Palette

Most effective Use of an Rising Electronic Platform
FastAF by Darkstore
Best Corp.
E.l.f. Cosmetics and Movers+Shakers
Jebbit and Mecca Brands
13 Lune
Coty Inc.’s philosophy

Very best E-Commerce Expertise
Elemis and Corra
Eos Items – Donut Day Microbatch
Westman Atelier and A person Rockwell
Charlotte Tilbury – Digital Attractiveness Tricks Keep
Persona Nourishment
Paula’s Option Skincare

Best Omnichannel Expertise
Youth To The Men and women – Pores and skin Classes
Effectively+Very good and Bonsai – The Perfectly+Fantastic Store
Function of Splendor and Target

Ideal Pivot Technique
Byrdie – Byrdie Natural beauty Lab
Belif and Artisan Council – Belif in Miracles
Face Actuality Skincare
Dermalogica – Clean up Touch Certification

Best Sustainability Initiative
Beautycounter – The Cleanse Deo
Tom’s of Maine – Recyclable Toothpaste Tube
ATHR Attractiveness
MyKirei by KAO – Air Bottle

Finest CSR Initiative 
Innersense Organic Elegance – Mission In Motion
Tower 28 – Clean up Attractiveness Summer season Faculty
First Aid Elegance – FAB Aid
Eos Goods – Shea Better
Unilever and Weber Shandwick – TresSemmé Upcoming Stylists Fund

Ideal Use of Technology 
Yves Saint Laurent Beauté – Rouge Sur Mesure
E.l.f. Cosmetics and Tinuiti – AR Digital Try-On
Far too Confronted – Snapchat VTO
Improve Lab – Skin Advisor

Most Engaged Model Neighborhood
Glow Recipe
Bravo Sierra – Battalion
Volition Magnificence
Very good Dye Young
Very important Proteins
Live Tinted

Ideal Breakthrough Startup
Susteau (formerly OWA Haircare) – Moondust Selection
The Inkey Listing

Founder of the Year
Enrico Frezza, Peace Out Skincare
Sarah Gibson Tuttle, Olive & June
Jesseca Dupart, Kaleidoscope Hair Merchandise
Brook Harvey-Taylor, Pacifica Beauty
Holly Thaggard, Supergoop!
Gregg Renfrew, Beautycounter

Elegance Manufacturer of the Calendar year
Henry Rose
E.l.f. Cosmetics
The Nue Co.

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