June 21, 2021

Moka Bellaire

The Fashion & Shopping Universe

L Catterton Announces Strategic Financial investment in Social Bella Worldwide (Sociolla)

3 min read

SINGAPORE, May well 4, 2021 /PRNewswire/ — L Catterton, the major world wide consumer-focused non-public equity organization, nowadays declared an investment decision in Social Bella Intercontinental (“Sociolla” or the “Organization”), the foremost natural beauty and own treatment e-commerce player in Indonesia. Founded in 2015, Sociolla is Indonesia’s premier attractiveness shopping desired destination, offering genuine make-up, skin treatment, hair treatment, fragrance, and attractiveness instruments. The Corporation has promptly grown to give attractiveness fans an omnichannel procuring knowledge through its e-commerce platform and Sociolla shops.

L Catterton will sign up for the Company’s board and support the founders in reaching new shoppers and assembly the expanding need inside of the natural beauty and personalized treatment group. This expense will provide more Gen-Z and Millennial individuals with entry to Sociolla’s trusted and curated higher-good quality beauty and personal care manufacturers in Indonesia and Vietnam, empowering its loyal client base to glimpse and truly feel improved.

“The elegance and private care classification proceeds to see rising penetration all around the area with impressive gamers like Sociolla providing people with increased alternatives, top quality products and solutions, and enhanced accessibility both on-line and offline,” mentioned Yock Siong Tee, L Catterton Principal and Financial investment Guide for Southeast Asia. “Sociolla’s innovations have delighted both people and model principals similarly in this interesting class. We are delighted to associate with a team that has shown a potent monitor file of assisting attractiveness brand names quickly mature in Indonesia to realize an at-scale system, and we seem ahead to supporting Sociolla in the following chapter of its advancement.”

“The staff at Sociolla is delighted to welcome L Catterton as a strategic shareholder and companion,” mentioned Christopher Madiam, John Marco Rasjid, and Chrisanti Indiana, Co-Founders of Sociolla. “L Catterton will assist Sociolla to engage and achieve our ever-developing client foundation as we carry on to roll out the #1 elegance ecosystem with our built-in platforms in Southeast Asia: Sociolla, Soco, Beauty Journal, Lilla, and SDI. We are self-assured that L Catterton’s worldwide skills in the customer sector will place us for ongoing achievement.”

L Catterton has sizeable practical experience investing globally in the natural beauty and particular treatment group. Present and previous investments include Marubi, S.p.A., IL MAKIAGE, Intercos, Operate of Magnificence, TULA, Frederic Fekkai, and quite a few others. This investment decision will be L Catterton’s 1st expenditure in Indonesia and will join an increasing portfolio of significant growth, tech-enabled consumer businesses in Asia.

About L Catterton
With more than $25 billion of equity funds throughout its fund strategies and 17 offices all around the world, L Catterton is the greatest world buyer-centered non-public fairness organization. L Catterton’s group of almost 200 investment and functioning experts companions with administration groups all-around the planet to put into action strategic strategies to foster development, leveraging deep classification insight, operational excellence, and a wide partnership community. Considering the fact that 1989, the business has created about 200 investments in major client manufacturers. For much more information about L Catterton, be sure to go to www.lcatterton.com.

About Social Bella Worldwide (Sociolla)
Sociolla is the top attractiveness and personal care platform in Southeast Asia, launched in 2015 as a electronic platform and has given that then developed into the #1 specialty natural beauty omnichannel retailer and ecosystem in Indonesia. As a regional pioneer in on the internet specialty retail, Sociolla instructions robust engagement and advocacy in the class by means of its built-in platforms throughout Sociolla, Soco, Magnificence Journal, Lilla, and SDI. For additional details about Sociolla, be sure to stop by www.sociolla.com.   


L Catterton 
Andi Rose / Julie Hamilton (U.S.)
Joele Frank, Wilkinson Brimmer Katcher
+1 212-355-4449

L Catterton Asia
Bob Ong (Asia)
+65 6672 7619

Supply L Catterton

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