This tale was at first printed May well 5, 2021 in the South Bend Tribune.
Willie Dearing was exhausted of the elegance supply keep alternatives in the area. For several years, she discovered that the personable contact that she and other Black females required when searching for wigs and hair products was only not there.
“They have anything you would want to appear for in a attractiveness supply retail store, but they have no personal understanding of what they’re marketing,” Dearing stated. “The folks who possess the hair retailers or provide wigs to Black gals, they have cosmetics and items that women dress in, but they’re all males.”
So she began to chat with family members and good friends about whether they would assistance a organization owned and operated by a Black lady and explained she received an overwhelmingly favourable reaction. As a female in her early 60s, she mentioned she has currently had a career and is at the moment attending Indiana College South Bend and getting poetry lessons. But this seemed to be a new adventure and one particular she more and more fell in adore with.
“The thought just confused me and held coming to me that ‘you will need to open a natural beauty source retail store,’” she claimed.
Dearing will host a grand opening for Beauty Hive Splendor Offer at 217 S. Michigan St. in downtown South Bend this Saturday. Her keep, comprehensive with a wide variety of wigs and hair solutions, will be in the identical developing as The Pigeon and The Hen Pottery, but will be situated on the next ground of the developing. Prospects will have to navigate by means of hallways and upstairs to come across the modest retail rooms, and Dearing admits it’s a bit of an inconvenience, but she has indications directing site visitors.
“Hopefully, I’ll be below a yr or two and then I can get my possess storefront,” she stated.
Within a person space are neatly stacked and structured hair products and solutions, these kinds of as moisturizing shampoos, conditioner, braiding gels and hairspray. Subsequent doorway are a variety of wigs that change in color, texture, size and styling.
To make positive customers get the right wig and proper working experience, Dearing stated, she commences by inquiring them what they are seeking for in a wig and how they like to fashion their hair. The much more descriptive, the better. Dearing reported she’ll be equipped to accommodate a range of possibilities varying from common design to lace front wigs with price ranges ranging from about $20 to $60.
“I’m only heading to have the best kinds,” she stated.
Dearing mentioned she will also aid consumers by educating them how to care for their wigs and will put in and form if want be. With a vanity home furniture piece found in her office environment, Dearing stated, she can offer the complete services of reducing it, shaping it and “getting them completely ready.”
Elegance Hive Natural beauty Supply will be open up Wednesdays and Thursdays from 10 a.m. to 6 p.m. and Fridays and Saturdays from 10 a.m. to 7 p.m.
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