May 17, 2022

Moka Bellaire


Magnificence Hive Elegance Supply opens site in downtown South Bend

3 min read

This tale was at first printed May well 5, 2021 in the South Bend Tribune.

Willie Dearing was exhausted of the elegance supply keep alternatives in the area. For several years, she discovered that the personable contact that she and other Black females required when searching for wigs and hair products was only not there.

“They have anything you would want to appear for in a attractiveness supply retail store, but they have no personal understanding of what they’re marketing,” Dearing stated. “The folks who possess the hair retailers or provide wigs to Black gals, they have cosmetics and items that women dress in, but they’re all males.”

So she began to chat with family members and good friends about whether they would assistance a organization owned and operated by a Black lady and explained she received an overwhelmingly favourable reaction. As a female in her early 60s, she mentioned she has currently had a career and is at the moment attending Indiana College South Bend and getting poetry lessons. But this seemed to be a new adventure and one particular she more and more fell in adore with.

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