May 17, 2022

Moka Bellaire


Operate of Magnificence Acquires Atolla

4 min read

NEW YORK, Aug. 4, 2021 /PRNewswire/ — Function of Natural beauty, the entire world chief in customizable hair, skin, and system treatment solutions, has obtained Atolla, a individualized skincare corporation with a patented at-home skincare take a look at and a info-driven product suggestion procedure that aids advise customized formulations and regimens over time. The two companies had been launched by MIT graduates and share a frequent vision to revolutionize elegance by way of customization and details science. The acquisition will more Function of Beauty’s skincare supplying by combining the companies’ complementary strengths.

Operate of Splendor, the to start with and premier individualized haircare corporation, recently launched its own customized skincare line, which presents buyers the biggest diploma of customization in skincare on the marketplace with more than 3 billion doable formulations. With this acquisition, Purpose of Magnificence will be in a position to leverage Atolla’s patented skin test and facts-driven solution advice technique to additional make improvements to its featuring and produce measurable success to clients. Function of Beauty’s proprietary formulations and entirely automated, sector-major custom made producing capabilities, blended with Atolla’s patented skincare technological know-how, will generate the most state-of-the-art tailor made skincare giving out there on the market.

“Six a long time ago, we introduced the first direct-to- shopper personalised beauty products and solutions with custom made haircare, which remains the most advanced giving of tailored haircare to day on the market. With the acquisition of Atolla, Perform of Elegance now has the potential to present the world’s most state-of-the-art skincare procedure — just one that is certainly customized to every single customer by way of the mixture of our groundbreaking producing technologies and Atolla’s patented skincare system,” explained Purpose of Attractiveness Co-Founder and CEO, Zahir Dossa.   Functionality of Magnificence is striving to revolutionize the elegance marketplace by producing personalization the new norm, and this is a person move further to make that eyesight a actuality.”

“We have normally been on a mission to adjust the mass skincare model,” said Atolla Co-Founder and CEO Meg Maupin. “Now extra than at any time, the magnificence client is seeking for a plan they can count on, so we produced a distinctive skincare program that is equally simple and powerfully effective. With the extraordinary reach and abilities of Functionality of Beauty, our patented technological innovation can rapidly expand and we are unquestionably thrilled to be shifting forward with each other.”

Atolla and Function of Magnificence will make certain a clean and clear changeover for all consumers, with a renewed and improved personalized skincare providing to start in Q1 2022.

About Purpose of Beauty:
Perform of Magnificence is the entire world chief in customizable attractiveness, with hair, skin, and system treatment items manufactured for you (and only you). Started by a dream group of globe-class MIT engineers, cosmetic scientists, and builders, every single item is separately formulated working with the newest science and technology to aid assure that your formulation are every single little bit as special as you. There are basically trillions of probable formulations, and one particular new tailor made self-care ritual for you, only.

Operate of Magnificence was established in 2015, and when they released in 2016, they swiftly realized that the only way to make customizable elegance products at scale was to uncover a completely operational generation facility that in good shape their needs. The issue? That facility failed to exist. Tasked with a seemingly unachievable problem, they determined to do anything a little diverse for a new start off-up: they went forward and built their possess condition-of-the-artwork factories from the floor up. The workforce made a definitely very first-of-its-form facility in Pennsylvania, where by all of the filling devices was created, crafted, and coded in-household. To this working day, there is almost nothing equivalent anywhere else in the globe.

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About Atolla:
Atolla is a groundbreaking skincare procedure started in 2018 by then MIT graduate pupil Meghan Maupin and foremost Skin doctor Dr. Ranella Hirsch. Atolla uses equipment studying to build straightforward tailor made routines though also furnishing digital steering to assist vibrant and healthier skin. Their patented MIT-designed pores and skin evaluation identifies the specific proportion and blend of elements for every single user’s distinctive desires and produces their optimized skincare method.

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Media Contacts:

Perform of Attractiveness
Taryn Deane / Sloane Wimberly
[email protected]
[email protected]

Kat Cooper / Mary Anderson
[email protected]
[email protected]

Supply Function of Magnificence

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