May 17, 2022

Moka Bellaire


Rihanna Is Now Formally A Billionaire

4 min read

How the singer turned the richest female musician on the world. Trace: It was not from carrying out.

by Madeline Berg

When Robyn Fenty, recognized to the planet as Rihanna, launched Fenty Attractiveness in 2017, she sought to produce a cosmetics organization that created “women everywhere you go (come to feel) included.” A possibly unintended consequence: The splendor line has assisted her enter one particular of the world’s most distinctive ranks: Billionaire.

Rihanna is now really worth $1.7 billion, Forbes estimates—making her the wealthiest feminine musician in the earth and second only to Oprah Winfrey as the richest feminine entertainer. But it is not her audio which is designed her so wealthy. The bulk of her fortune (an estimated $1.4 billion) will come from the price of Fenty Magnificence, of which Forbes can now verify she owns 50{9670350b45c49ee3dc8792284767a5b4ffafe0cfe03225e3eb632463a44db818}. Much of the rest lies in her stake in her lingerie firm, Savage x Fenty, value an approximated $270 million, and her earnings from her job as a chart-topping musician and actress.

Even though Barbados-born Rihanna is not the only celebrity to capitalize on her social media presence—she has 101 million followers on Instagram and 102.5 million on Twitter—to establish a attractiveness brand, she is the most prosperous magnificence entrepreneur to do so. Fenty Natural beauty, which is a 50-50 joint undertaking with French luxurious goods conglomerate LVMH (operate by Bernard Arnault, the world’s 2nd-richest individual), released in 2017 with the purpose of inclusivity. Its products and solutions occur in a various range of colors—foundation is supplied in 50 shades, such as tougher-to-come across darker shades for females of color—and are modeled in its advertising and marketing by an similarly varied team of people. 

Obtainable on line and at Sephora merchants, which are also owned by LVMH, the products were an fast results. By 2018, its initial comprehensive calendar 12 months, the line was bringing in more than $550 million in once-a-year revenues, in accordance to LVMH, beating out other superstar-started brand names like Kylie Jenner’s Kylie Cosmetics, Kim Kardashian West’s KKW Splendor and Jessica Alba’s Trustworthy Co.

“A great deal of girls felt there were no strains out there that catered to their skin tone. It was light, medium, medium dim, dim,” suggests Shannon Coyne, cofounder of buyer items consultancy Bluestock Advisors. “We all know which is not truth. She was one of the first brand names that arrived out and mentioned, ‘I want to speak to all of people different folks.’”

Though cosmetics product sales slowed during the pandemic, beauty companies are truly worth as substantially as ever. Stocks of much larger attractiveness conglomerates like Estée Lauder and L’Oréal have bounced back again, reaching all-time highs and trading at spectacular 7.5 (or extra) situations annual revenues. Meanwhile, independent brands like Beautycounter and Charlotte Tilbury inked offers with expenditure corporations previously this yr at billion-dollar valuations.

That is great news for Rihanna. Many thanks to the spectacular multiples at which splendor organizations are investing, Fenty Beauty is truly worth a conservative $2.8 billion, Forbes estimates. And all signals place to the enterprise continuing to expand. In its once-a-year report for 2020, LVMH said Fenty Pores and skin, which launched very last year, was off to a “very promising start” and “generated unparalleled buzz,” and that Fenty Natural beauty “preserved its attraction as a leading makeup manufacturer.”

Fenty Splendor isn’t Rihanna’s only billion-greenback model. In February her lingerie line Savage x Fenty raised $115 million in funding at a $1 billion valuation. The organization, which released in 2018 as a joint enterprise with TechStyle Fashion Team, counts blue-chip investors like Jay-Z’s Marcy Enterprise Companions and personal equity firm L. Catterton (in which Bernard Arnault is an investor) as shareholders. Rihanna maintains a 30{9670350b45c49ee3dc8792284767a5b4ffafe0cfe03225e3eb632463a44db818} ownership stake, Forbes estimates. The most current spherical of funding will reportedly be made use of for consumer acquisition and retail expansion. 

Not that every thing Rihanna touches turns to gold.  In February, LVMH and Rihanna verified in a statement to Forbes that they experienced shut down their other venture, a high-finish vogue and equipment residence also named Fenty. Launched in 2019, Fenty sought to prolong Rihanna’s manufacturer of inclusivity and supply kinds in a variety of dimensions. But like a lot of luxurious manner brand names, the significant-priced line experienced all through the pandemic, releasing its past collection in November 2020.

The only criticism some fans could have about her job as a vogue and beauty mogul? It retains her active. The singer, who applied to launch an album pretty much each and every yr, hasn’t launched a new album given that 2016’s Anti. 

From a economic point of view, that may possibly be just high-quality: “She is developing a model outdoors of herself. It’s not just about Rihanna,” states guide Coyne. “Even if you really don’t like her songs, she’s produced a authentic type in the manner and elegance place.”

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