May 26, 2022

Moka Bellaire


Sally Magnificence Continues to Boost Its Omni-Channel Ordeals With New Management in Shop Functions and Merchandising | State

4 min read

DENTON, Texas, April 23, 2021 /PRNewswire/ — Sally Magnificence is very pleased to welcome Brenda Rutenber, Group Vice President of Retailers, and announce the marketing of Maryann Herskowitz to Group Vice President of Merchandising. These two moves are element of the firm’s attempts to evolve the in-retailer knowledge to an integrated omni-channel expertise although continuing to strengthen Sally Beauty’s assortment inside the core aim spots of Hair Coloration, Hair Care, and Nails.

Rutenber joins Sally Magnificence as a seasoned chief in making engaged teams that are regarded for offering brand name advancement via excellent buyer support. In her earlier roles, she oversaw the transformation of in-retail store to omni-channel searching encounters throughout the apparel and furnishings industries, an experience she will bring to Sally Beauty. In her new position, Rutenber will carry on to innovate Sally Beauty’s method, making new tools and sources that supply shoppers with more personalized touchpoints and a real omni-channel shopping practical experience. Rutenber will work carefully with merchandising and area groups to be certain that the right combine of merchandise are readily available in the proper channels, in-shop and online. Prior to joining Sally Attractiveness, Rutenber served as Senior Vice President of Affiliate and Shopper Encounter at Hanna Anderson, a children’s lifestyle and apparel manufacturer. In this role, she led many inside and exterior teams, supported the brand’s electronic transformation, led DEI (Range, Equity, and Inclusion), and spearheaded initiatives to travel purchaser and associate engagement. Previously in her job, Rutenber held retail outlet operations leadership roles at LOFT, Fresh Deliver Apparel, and Baker Home furnishings.

“There is so much electrical power, enjoyment, and dedication from the entire staff to supply an encounter that supports the customer exactly where and how they want to store currently,” explained Rutenber. “The expenditure in technological innovation and Diy education delivers almost everything our customers need to have to confidently coloration and care for their hair and nails. An outstanding volume of do the job is underway and I am thrilled to be component of this amazingly gifted group and enterprise.”

In addition, Sally Attractiveness continues to invest in its merchandising technique through the internal advertising of Herskowitz to Group Vice President of Merchandising (she was earlier Vice President of Merchandising). She first joined Sally Natural beauty in 2018 as Vice President of Hair Shade and Hair Treatment, in advance of expanding to all of Sally Magnificence Merchandising in early 2020. In her new purpose, she is liable for driving Sally Beauty’s group leadership in at-residence hair color forward by continuing to focus on understanding the customer’s one of a kind desires and further more building the retailer’s owned brand portfolio. Herskowitz has brought strategic benefit to Sally Beauty’s merchandise assortment in 4 vital areas: raising assortment of ‘better for you’ brand names that present sustainable advantages rising the portfolio to consist of more than 50 Black-founded makes that cater to textured hair requirements driving consumer loyalty through the enlargement of Sally Magnificence-owned makes these as Ion and driving leadership in vivid hair colours to obtain and mature a younger, loyal shopper base.

“We are thrilled to welcome Brenda to our staff and carry on looking at Maryann excel here at Sally Magnificence. Both additions to our senior leadership staff are strategic investments that allow for us to continue innovating close to equally in-shop and electronic procuring experiences. They will just take us to the subsequent stage in our travel for a digital ecosystem that operates seamlessly and proceeds to solidify our position as the retail leader in Do it yourself Hair Coloration, Treatment and Nails,” said Chris Brickman, Chief Govt Officer of Sally Attractiveness Holdings.

About Sally Natural beauty Holdings, Inc.

Sally Splendor Holdings, Inc. (NYSE: SBH), as the leader in expert hair coloration, sells and distributes skilled natural beauty supplies globally by way of its Sally Elegance Provide and Beauty Systems Group enterprises. The Business operates more than 5,000 merchants, like 143 franchised spots. Sally Splendor Source outlets offer you up to 8,000 solutions for hair colour, hair treatment, pores and skin care, and nails by way of proprietary manufacturers such as Ion®, Generic Value Products®, Over and above the Zone® and Silk Elements® as effectively as experienced lines this sort of as Wella®, Clairol®, OPI®, Conair® and Hot Shot Tools®. Beauty Systems Group suppliers, branded as CosmoProf® or Armstrong McCall® outlets, together with its outside revenue consultants, sell up to 10,500 skillfully branded merchandise which include Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, supposed for use in salons and for resale by salons to retail individuals. For more details about Sally Magnificence Holdings, Inc., be sure to go to

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