May 17, 2022

Moka Bellaire

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Sofianka Merges Superior Tech and High Manner

4 min read
Tanya Atanasova, photographed in her household studio area: “If I really do not believe in my brand name, no 1 will.” // Portrait by Joe Vaughn

Some could possibly see computer science and vogue design and style as polar opposites, but to Tanya Atanasova, the two fields aren’t all that diverse: “Mathematics is vital in technological know-how, and trend — specially sample-generating — involves lots of geometry.”

Atanasova fell in adore with dressmaking as a boy or girl, seeing her mom work as a seamstress in Bulgaria. But her mom, who worked two work opportunities to beat the family’s economic challenges, didn’t particularly encourage her daughter to consider up the trade. “She saw it as a challenging job,” Atanasova states. “She pushed me much more in the course of programming.”

So Atanasova left her household nation in 2004 to earn a personal computer science degree from Boston College. She now life with her spouse in Ann Arbor, exactly where she will work as a programmer for Amazon Internet Providers. Although she enjoys laptop or computer science, Atanasova never lost her enthusiasm for outfits style. In 2018, she started applying her tech know-how to make patterns by means of computer-aided design and style, or CAD, software program. She launched her have model, Sofianka, in 2020. 

Atanasova’s mom was also a resource of inspiration for the brand’s identify and design philosophy. Reminiscences of her mom dressing for perform in jackets, trousers, and substantial heels served shape Atanasova’s chic and innovative massive-town fashion. Those influences are apparent in Sofianka’s stock, which options sleek dresses, structured blazers, and pleated trousers in predominantly neutral tones. Even the brand’s title is a nod to that aesthetic. The Bulgarian word sofianka refers to a woman from Sofia — the country’s capital city.

Sofianka burst out of the gates in 2020, securing an get throughout its incredibly first showroom overall look in New York Town. “No model receives an purchase from its initially season,” Atanasova claims. “It gave me a drive to continue to keep developing.” But then COVID-19 strike, and small boutiques shuttered in droves. And these that remained open weren’t getting substantially of just about anything, apart from compact batches of loungewear. Wholesale demand from customers practically vanished. “It’s really hard to set a brand on the current market in typical circumstances, allow alone in a enormous pandemic,” Atanasova states. “It took a toll on us.”

sofianka
A product dials up the design with a shirt and skirt from Sofianka’s Slide-Winter season 2021 assortment. // Photograph courtesy of Sofianka

Those people hardships have been between the several good reasons Atanasova built it a major priority to start an online shop for Sofianka. Although several models make their world-wide-web stores employing the Shopify system for its simplicity of use, Atanasova is constructing her very own site from scratch, to avoid Shopify’s fees. She hopes to have it up and running by Sofianka’s upcoming start in September. 

As that conclusion suggests, Atanasova isn’t the kind to get the uncomplicated route. Regardless of modern problems, she’s plugging in advance with a new collection. She thinks that with a minor little bit of tolerance and perseverance, items will switch about. “I’ve recognized that if I really do not believe in myself and my model, then no 1 will.”

Sofianka’s impending assortment is fueled by a single of Atanasova’s overriding inspirations of late — character — but she states her influences are always evolving. “I may perhaps be significant on floral prints ideal now, but fashion improvements centered on what we’re suffering from in the course of a given time time period.” 

The Wonderful Melancholy, for occasion, was a time when utilitarian sentiment born of hardship reversed the progressiveness of roaring 1920s manner and introduced back a extra simple and traditional aesthetic. Conversely, Atanasova predicts that impending seasons will provide an array of wild and whimsical developments. “I truly feel like, after the year we’ve been as a result of, we need to have to stay a minimal.” 

That applies to Sofianka too. When Atanasova has not fully shied absent from flashy factors in the previous, the daring prints and vivid hues of her hottest designs pulled her out of her ease and comfort zone. Ideal along with the pleasurable attire and blooming florals, though, we can be expecting to see the form of common items that are hardwired in Sofianka’s DNA: “We’ll usually have a light cotton shirt, a blazer, and a pleasant trouser.” 

Watch Sofianka’s collections at sofianka.com.

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